In 2000, DreamWorks SKG created a new business division called DreamWorks Animation. which would regularly produce both types of animated feature films. All four traditionally animated feature films were produced by the division's Southern California branch. DreamWorks SKG acquired majority interest (90%) in PDI, reforming it into PDI/DreamWorks, the Northern California branch of its new business division. The business division separated from its parent in 2004, forming DreamWorks Animation SKG, Inc. and purchasing the remaining interest in PDI as well as its subsidiary PDI, LLC.
From 2003 to 2009, the studio is dedicated solely to producing CG animated films in-house and has committed itself to make 2 computer-animated feature films a year. No more traditional 2D animation is expected.
In 2005, DreamWorks Animation partnered with HP to introduce HP Halo Telepresence Solutions, technologies that allow people in different locations to communicate in a face-to-face environment in real time. Users are able to see and hear one another's physical and emotional reactions to conversation and information as it is being shared, whether across a country or across the world. DreamWorks Animation has used this technology in the production of several animated films including the Shrek trilogy, Shrek, Shrek 2, Shrek the Third, and Shrek Forever After.
DreamWorks Animation also had a partnership with Aardman Animations, a stop-motion animation company in Bristol, England. This partnership had DreamWorks participating in the production of stop-motion films in Bristol, and also had Aardman participating in some of the CG films made in the US. This partnership ended after the release of Flushed Away in November 2006; the announcement was made before the film's release, on October 3, citing "creative differences" as the reason.
The logo is adapted from the parent studio's logo. The original logo consists of a boy fishing on the moon, against a backdrop of the daytime sky albeit with more colorful lettering. The soundtrack of this logo was originally an adaptation of the DreamWorks theme; however, following the global success of Shrek in 2001, this became a shortened adaptation of True Love's First Kiss (the Love Theme from the Shrek soundtrack), composed by Danny Elfman (itself adapted from "Hallelujah" by Leonard Cohen).
On March 03, 2007, DreamWorks Animation announced intention to release every future film in 3-D, starting in 2009. On July 8, 2008, they have announced partnership with Intel to co-develop 3-D film-making technology InTru3D. The first film produced with this technology was Monsters vs. Aliens.
In 2009, the studio made the list of Fortune Magazine's best 100 companies to work for, at number 47. Employees at DreamWorks get to enjoy breakfast and lunch for free, a perk not found at many other companies.
On May 28, 2009, the studio announced its plans to release five feature films every two years starting with three films in 2010.
2010–presentEditIn 2010, a new logo was introduced in which the boy on the moon waves away some clouds with his fishing pole as the DreamWorks letters come into position; this logo was first used on How to Train Your Dragon.
In 2010, the studio's most successful franchise Shrek, concluded with the fourth and final installment Shrek Forever After: The Final Chapter.
In 2010 DreamWorks Animation ranked number 6 on the Forbes 100 Best Companies to Work For list. It is praised by its employees for its openness and culture of collaboration.
On June 4, 2010, DreamWorks Animation and Royal Caribbean announced a strategic alliance set to take place onboard Royal Caribbean cruise ships including Allure of the Seas.
|Film||Year||USA Gross (USA $)||Foreign||Worldwide|
|The Road to El Dorado||$50,863,000||$25,568,000||$76,432,000|
|The Prince of Egypt||$101,413,188||$117,200,000||$218,613,000|
|Spirit: Stallion of the Cimarron||$73,280,000||$49,283,000||$122,563,000|
|Sinbad: Legend of the Seven Seas||$26,483,000||$54,284,000||$80,767,000|
Note: All Stop-Motion films were produced by Aardman.
|Wallace & Gromit: The Curse of the Were-Rabbit||$56,110,987||$136,499,475||$192,610,372|
Although the studio made traditionally animated films about serious subjects earlier, most of their computer-generated films and television series have now gained the studio a reputation for being focused on popular culture and satire, although their most significant successes in recent years have been more story-driven and had more universal themes.