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Pinocchio was first seen being sold to Lord Farquaad's men by his "father". Farquaad's guards mark him as the "possessed toy". Geppetto receives five shillings for him. He is one of the many Fairy Tale creatures who ended up on Shrek's swamp. He has a small role, but in the other films he has a fairly large role.
Proir to the movie he becomes one of Shrek's best friends. Pinocchio, along with other fairytale characters see Shrek, Donkey and Puss being taken to prison. He and the others help break them out. He is brought down by strings and he is told to tell a lie so Gingy can walk on his nose and unlock the handcuffs. Donkey suggests that he says I'm wearing ladies undewear. He does, and it is true. Gingy pulls up his pants and shouts "It's a thong!" Shrek asks him if he is wearing one. He says he is not, and it's a lie. Everyone is amused and happy.
When confronted by Prince Charming on Shrek's whereabouts, Pinocchio told him a twisted up version of the truth while trying not to tell the truth but trying not to lie at the same time, something that confused everyone. He is later seen trapped inside a machine as a coin-operated puppet and tells the truth about Fiona and the others to Shrek but his curtain keeps falling down. He is later seen fighting Charming's army.
Shrek the Halls
In Shrek the Halls, Pinocchio joins Shrek and the others for Christmas at Shrek's swamp.
He appeared at the start at the triplets birthday party. He later appeared kicking Rumpelstiltskin out because he was ripping a book. Rumpel then offers him a contract to become a real boy, but Pinocchio realises it's a trick and kicks him out. He is seen in the alternate universe trying to sell Geppetto (his creator who sold him) as Shrek to win the deal of a lifetime. He is next seen almost signing a contract becoming a real boy once again, and states he is excited for once. Shrek is brought in and disrupts Pinocchio before he can sign the contract. He is seen in the credits when one of Rumpelstiltskin's witches mistakes Pinocchio's long nose for a broomstick.
In a deleted scene shows him fighting alongside with the other fairy tales against Shrek.
Pinocchio also went along with Shrek and the other fairy tales to Duloc . Pinocchio appeared in the story the Shrekorcist where Jiminy Cricket went inside of Pinocchio's head and told Pinocchio to do crazy, outlandish things. Also, Geppetto hired Shrek to kill Pinocchio.
Pinocchio appears in Shrek Super Slam as one of the 10 starting characters. His Super Slam includes that Pinocchio's nose extends and he flies towards enemies in an attempt to strike them.
He also appears in Shrek Smash and Crash Racing. Pinocchio is one of the eight unlockable racers in this game. Pinocchio's kart is the Puppet Horse that Donkey created from a log from the use of the Fairy Godmother's magic wand. Pinocchio's personal item is the extended version of his nose.
He appers in as a poster in Shrek 2 PC Game when you fight those 2 Rats in Prison as Puss in Boots and in Shrek 2 PS2 he's in the photo when you finish the minigame floating floors.
- In a skit in the Shrek Forever After soundtrack, he is granted a wish that everyday could be his birthday and it is granted.
- He sings 'Mr. Roboto' in Far Far Away Idol.
- He appears to be good friends with Gingy.
- A talking McDonald's toy that giggles, says "Oh!", and "I'll never become a real boy!" It was released for Shrek The Third and Shrek Forever After.
- A plush toy that included Gingy.
- A mini figure released with The Three Little Pigs, Warrior Gingy, Shrek and Wolf.
- A trading card.
- A Shrek 2 scented figure with noble steed Donkey.
- Another Figure released with Gingy with Puss in Boots (This one was not scented and had a red hat, not a yellow one).
- Another McDonald's toy that came with a Pinocchio card dispenser and three fact cards that when put together, had a picture of Pinocchio.
- A chess game piece.